Presentation Title: Case Study – Social Selling “New Buzz Phase” or “Must Have” Skill
Speaker: Mr Tim Hughes
Company: Oracle
Co-presenter: 
Presentation abstract: Customers have changed the way they buy. Customers are even more informed when they buy goods or services.

When people want a new system, they go to Google, ask colleagues, visit forums, user groups; in fact it is estimated that 60% of decisions are now made by the time the supplier talks with the customer. In addition, only 20% of the information used to make a decision comes from the supplier.

How can Sales Teams and Brands react to the “Intelligent Buyer” in the New World of Social.

Presentation begins: 08/12/2014 12:00
Presentation duration: 50
Presentation content level: 5 (1 = indepth, 5 = strategic overview)
Audience experience: Introductory (1 year or less)
Audience function: Customer/Senior Manager, Functional Manager, Partner
Speaker biography: Tim Hughes Leads the Go to Market in the UK for Oracle's ERP Solutions. Outside of Work, Tim is one of the top UK Bloggers and is in the Forbes top 100 list of Social Sellers - Catch him at @timothy_hughes and @OracleTim
Related topics: CX: Marketing, CX: Sales, CX: Service, CX: Big Data, CX: Cloud, CX: Social, CX: Mobile
Hall: Room 11A

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