Presentation Title: Incorporating Customization, Extension & Integration in Oracle Cloud Applications
Speaker: Mr Richard Bingham UKOUG Speaker Award - Silver
Company: Oracle
Co-presenter: 
Presentation abstract: People often expect the rule to be 'no customization allowed' in Cloud Applications - but not with the Oracle Cloud. This session showcases the features available for tailoring your environment, including extending business objects and fields, tweaking dashboards and UI’s, adding custom reports and analytics, and adjusting your business logic and workflow.

Formed by Oracle Product Development, your hosts are the Fusion Applications Developer Relations team, who help Oracle’s customers and partners understand the new architectures, technologies, and techniques involved in the complex world of application customization, extension, and integration. After two years of working with partners, customers, and internal teams, they bring their own insights and recommendations combined with a deep product and technical knowledge.

Recent industry research confirms that the hardest part of SaaS adoption is in tailoring and integration, and this session explains the features that address this challenge. Indeed Oracle commissioned analysis confirmed that 81% of businesses think it’s important to have flexible fully integrated cloud applications, yet only 50% say they have it in their existing cloud applications. Offering both a concise summary of the features available combined with insights from the field, you’ll quickly understand the inherent flexibility available. If you're thinking about Oracle Cloud Applications, don't miss this session.

Presentation begins: 08/12/2014 16:30
Presentation duration: 50
Presentation content level: 4 (1 = indepth, 5 = strategic overview)
Audience experience: Introductory (1 year or less)
Audience function: Customer/Senior Manager, Functional Manager, Oracle, Partner, Product Expert, Product User
Speaker biography:  Richard is an Applications Architect within the Fusion Applications Developer Relations Team. He has been with Oracle 14years with roles focusing on diagnostics and applications management in Oracle Support and Development. He is a regular speaker at Oracle and User Group conferences, and is also the author of books: Managing Fusion Applications and E-Business Suite 12 Tuning Tips and Techniques.
Related topics: Applications Innovation: Applications Administration, Applications Innovation: Fusion Applications, Applications Innovation: Getting Ready for Fusion Applications, Applications Innovation: Understanding Fusion Applications, Applications Innovation: Cloud
Hall: Room 1B

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