Presentation Title: Using Cloud CRM to Turn Customer Data into Knowledge - Not Just a Sales Pipeline Tool
Speaker: Mrs Nathalie Shawcross End User
Company: NHS Supply Chain
Co-presenter: Fred Wilkinson - BPI OnDemand
Presentation abstract: How has correct usage of CRM On Demand helped turn the whole business strategy to CRM from a sales pipeline management tool into a portal for knowledge drives the customer, supplier and stakeholder relationships.
Presentation begins: 08/12/2014 14:00
Presentation duration: 50
Presentation content level: 4 (1 = indepth, 5 = strategic overview)
Audience experience: All experience levels
Audience function: Customer/Senior Manager, Functional Manager, Product User
Speaker biography: I am a marketing professional with over 15 years experience in the full marketing mix, with excellent man management, budget management, project management and organisational skills. My speciality is the development of CRM starategies and the roll-out across various business units. I am currently driving the business strategy on customer data and turning information into knowledge. Specialties: CRM; Strategic thinker, Ideas development, People Management, Budget responsibility, Market Positioning, purchasing, branding and identity
Related topics: CX: Marketing, CX: Sales, CX: Service, CX: Analytics, CX: Cloud
Hall: Room 10

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