Presentation Title: The Evolution of Modern Marketing: Lessons From a Large Scale, Global Implementation of Oracle’s Marketing Cloud
Speaker: Ms Cindy De Smedt
Company: Atos
Presentation abstract: Today’s B2B decision maker is widely informed, socially connected and less loyal to suppliers. Companies must create a digital dialogue and personalised experience to meet prospects’ expectations.

Atos present their experience of implementing Oracle Marketing Cloud for their internal Global Marketing function. They will share the drivers, success factors, lessons learned and the long term vision.

Presentation begins: 08/12/2014 12:00
Presentation duration: 50
Presentation content level: 3 (1 = indepth, 5 = strategic overview)
Audience experience: All experience levels
Audience function: Customer/Senior Manager, Functional Manager, Oracle, Partner, Product Expert, Product User
Speaker biography: Cindy is the Head of Global Marketing Planning and Measurement at Atos and is also the business owner of the internal Atos Oracle Marketing Cloud project. She has more than 15 years of marketing experience within the IT industry, encompassing both regional and international roles. Outside of work Cindy juggles spending time with her family with her passion for photography.
Related topics: CX: Marketing, CX: Cloud
Hall: Room 9